Choosing the right platform and gateway is critical. While efficiency and pricing is important, security and fraud protection is paramount. There is a delicate balance between minimizing fraud and maximizing legitimate sales. The right technology choices will determine how often you convert the right customers and keep out the wrong ones.
Choosing the correct return policy and protection from chargebacks of all kinds is critical. Making sure that a business is set up for success, minimizing chances of rolling reserves and other risk issues poses a great challenge.
Many of these concerns should be addressed in the foundation of the website and platform choices. Ecommerce sites should make sure that they aren’t picking captive platforms that limit their choices and flexibility.